Honest Abe Direct Sales Representatives
The sales staff at our four model homes have the experience and desire to help you create your forever home.Direct Sales Team Committed to Capturing Dreams
Ask any one of Honest Abe’s Direct Sales Teams at Model Homes operated by Honest Abe, “What’s the best part of your job?” and you’ll hear, “Helping people get their dream home.”
Four direct sales centers operate out of fully furnished model homes in the Tennessee communities of Cookeville, Crossville, Murfreesboro and Moss, where Honest Abe sales professionals welcome inquisitive visitors, provide information and conduct tours. When a prospective homeowner initiates the purchase, design, manufacturing and construction process, their direct representative is a constant guide throughout.
Inez Price – National Headquarters, Moss
“It is my responsibility to make the customer feel good about the investment they make with our company,” said sales representative Inez Price, adding that it’s not hard to do considering her own choice of a log home.
Price, who has spent 13 of her 14 years with Honest Abe in sales at Honest Abe’s National Headquarters in Moss, is happy to offer stories about how warm her home stays during winter and how many grandchildren her big front porch accommodates. Price knows that customers rely on her to attend to details as their home projects progress.
Ethan Birdwell – National Headquarters, Moss
For the seven years, Ethan Birdwell has worked in direct sales at Honest Abe’s National Headquarters in Moss while also scheduling production and coordinating deliveries. Having grown up in a log home, he easily understands the mindset of a customer whose desire is to live surrounded by wood.
“I like taking the visualization of their dream home and turning it into a reality,” he said, noting that with all of Honest Abe’s home, the customization possibilities really are “virtually endless,” making his job much easier.
Dan Smith – Murfreesboro
Dan Smith, who has been selling Honest Abe homes for 18 years at the Mufreesboro model, said he has gained great satisfaction from seeing customers realize that they can have a log or timber frame home – that it doesn’t have to be just a dream.
“When people understand that they have many options, they often realize they do not have to settle for less than the home they’ve always wanted,” said Smith. “I like being part of that.”
David Mathis – Murfreesboro
David Mathis is a Sales Representative in Honest Abe’s Murfreesboro Model Home and Sales Center. David’s 10+ years of experience in the resort and real estate industry helps him lead Honest Abe customers through the process of designing and building their home. Originally from Murfreesboro, David was a member of the Honest Abe construction crew while attending Middle Tennesse State University, which gives him yet another perspective from which he can serve homebuyers.
Johnny Watson – Crossville
As a member of the Honest Abe sales team, Johnny Watson is experienced in helping customers create the home they want while working within their budget.
“There is nothing more satisfying than knowing that homeowners have accomplished their dreams when it comes to their log, timber or hybrid home,” Watson said.
Greg Watson – Cookeville
Greg Watson, also located at the Cookeville model, has been selling Honest Abe Homes for 27 years, so he’s experienced at discerning what people are looking for in a home.
“I help them get their dream home,” he said, adding that he encourages customers to express exactly what they would like to have and work with him on a plan to get it, meeting the challenge of balancing budget with desires head on.
Melissa Watson – Cookeville
Melissa Watson has been an integral part of the Honest Abe team, working alongside her husband, Greg, at the Cookeville Model Home Sales Center. While she is no longer based in the office full-time, Melissa continues to be a valued asset—supporting Greg and assisting clients through phone and email whenever needed. Her role has included appointment scheduling, customer communication, and managing outreach through email and social media, all with a heart for helping families bring their dream homes to life.
Wayne Brady – Crossville
Wayne Brady has more than 25 years experience in log home sales, design and project management.
“It’s a great feeling when the customer reflects back to the beginning of their beautiful new home,” he said. “That dream may have started with ideas written on a napkin 10 years ago or more! There is nothing better than to walk a customer through the stages of designing and building their log home, helping them realize it isn’t out of reach and that dreams do come true!”
Wayne began his career delivering log homes and, with a background in drafting, soon helped design custom plans and guide customers through their projects. Over the years, he’s worn many hats—working in delivery, construction, design, marketing, and management.
