By Claudia Johnson, Marketing Director
Honest Abe’s 2023 marketing plan is designed to help in-house sales reps and Independent Dealers through lead generation and brand reinforcement.
Here are the tactics in which the marketing department is investing in 2023.
Magazines: HALH will continue to advertise full-page display and floor plan ads in every 2023 issue of Log Cabin Homes. As for Log and Timber Home Living (LTHL), every issue will have a half-page print ad and a half-page floor plan. We will enter eligible homes in the annual LTHL “Best Of” competitions. As we have been doing for several years, we have renewed our banner ads on the LTHL website. We have four social media posts each month of our original photos and content on LTHL;’s Instagram and Facebook. We are the sponsor of the floor plan section of LTHL’s website and have more than 40 of our plans and/or home features on that site with more to be added this year. See HALH on Log and Timber Home Living’s website here.
Google: We are investing more in Google advertising and SEO management.
Blogs: Claudia is creating more than 50 new, original blog posts with accompanying photos for the website that will be available to any of our dealers for their own websites, email newsletters or social media. Access blogs here.
Public Participation Activities: We are hosting four Log Raisings in 2023 and are discussing the possibilities for special events hosted by the models, Christmas tours and participation in a Log Home Month promotion in July inviting the public for tours of the models. Get the schedule here.
Honest Abe Living: Twelve issues of Honest Abe Living magazine are planned for 2023 with original content, photos, blog posts, tips, homeowner interviews, floor plans and more. Read and share the magazines here.
Social Media: Targeted posts that link back to the Honest Abe website as being added to Pinterest and FB. Instagram will be used for pictures and stories.
Professional Photography: We had dozens of homes in the galleries on honestabe.com from which you are invited to download photos and use as needed in your own marketing. We hope to have at least five new homes photographed in 2023. We will also continue building more galleries with pro photos and customer-submitted photos. Browse the galleries here.
Video: Intern Allison Deckard will be creating short videos featuring many of our most popular plans and the homes that have been built from them. These videos will be used on social media and YouTube.
National Magazine Stories: Claudia is always looking for homeowner stories to submit for possible inclusion in Log and Timber Home Living or Log Cabin Homes. It is incumbent upon dealers and in-house sales reps to provide ideas for stories, homeowner contact information, spec photos and any other information to Claudia so she can pursue the story. At the very least, the stories will be used on honestabe.com. Read homeowner stories here.
Rouleau Awards: If we have any homes eligible for submission for the Rouleau Awards in 2023, we will submit the application package.
Floor Plans: Marketing will continue building out of floor plans pages by cross linking to stories and galleries as added so that website visitors who click on a floor plan will also see links to photos of homes built from the plan if we have them and a list of stories to read on our site in which the floor plan was used by the homeowner. See all plans here.
Log & Timber Home Council: The LTC has asked each year for submissions of homeowner stories for their blog, and we have submitted two each year. We will do this again in 2023 as new homeowner stories are written. See how we are represented here.
If you have any questions about the marketing plan or need help with your own marketing, please contact Claudia at claudia@honestabe.com or 931-309-0923.